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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

London Fire Brigade Eat My GOAL! Euro 2012 English ad

28 June 2012
How the London Fire Brigade uses social media to save lives

Tim Gibbon, director Elemental By Tim Gibbon
The Eat My Goal Euro campaign by the London Fire Brigade (LFB) wants fans to get a takeaway and not to cook after the pub during Euro 2012, but how is social media helping it reach audiences?

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Frost & Sullivan mastering the social media universe infographic image

8 June 2012
Frost & Sullivan seek to answer social media business questions

Tim Gibbon, director Elemental By Tim Gibbon
Frost & Sullivan compiles research to answer social media business questions and creates a mastering the social media universe infographic.

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Moshi Monsters to launch on mobile

23 May 2012
Popular social network for children Moshi Monsters goes mobile

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Mind Candy, the company behind Moshi Monsters, has today announced a partnership that will see the popular children’s social network on mobile and tablet devices for the first time.

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Content strategy and social search

23 February 2012
SES London presentation: Why content strategy is crucial for social search

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Yesterday, I went along to the third day of Search Engine Strategies (SES London) to present ‘Why content strategy is crucial to social search.’ My aim was to give a practical walk through what content strategy is, why as marketers (and brands) we need to understand how social media and content has a role to play in how our customers discover us through search. Reinforcing that, as the only panellist based in the UK, through case studies on this side of the pond.

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SES London

20 February 2012
A content strategy is crucial for social search

Rachel Hawkes, account director, Elemental By Rachel Hawkes
On Wednesday, I’ll be speaking at Search Engine Strategies in London about how a content strategy plays an important role in social search (and therefore the bigger search picture). Alongside two search marketers from America and Canada, my role on the panel will be very much geared along the communications route, focusing on how content strategy and social search fit into a wider marketing and PR plan.

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.net the big question - Should we change our expectations about online privacy?

1 January 2011
Rachel on should we change our expectations about online privacy?

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Rachel on whether we should be looking at changing online privacy expectations particularly with organisations like Facebook for .net magazine the big question.

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.net magazine logo

1 December 2010
Rachel on should libel law treat tweets differently from other published work?

Rachel Hawkes, account director, Elemental By Rachel Hawkes
People have informal chats on Twitter. Should things written in these chats be taken as seriously (legally) as if they were published in an article? .net the big questions asks Rachel should libel law treat tweets differently from other published work?

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.net - the big question – Your thoughts on the Apple iPad?

1 April 2010
Rachel on design and development for the Apple iPad

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Rachel on what impact the the recently launched Apple iPad will have upon the design and web development arena for .net magazine

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.net the big question - Do we finally have an iPhone killer in the Nexus One?

1 March 2010
Rachel on do we finally have an iPhone killer in the Nexus One?

Rachel Hawkes, account director, Elemental By Rachel Hawkes
.net magazine asks Elemental for views on Google's new phone the Nexus One. Qu'est-ce que c'est? Despite countless 'iPhone killers' being launched in the last year or two, could Google's Nexus One be the real deal?

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