23 February 2012
SES London presentation: Why content strategy is crucial for social search
Rachel Hawkes
Yesterday, I went along to the third day of Search Engine Strategies (SES London) to present ‘Why content strategy is crucial to social search.’ My aim was to give a practical walk through what content strategy is, why as marketers (and brands) we need to understand how social media and content has a role to play in how our customers discover us through search. Reinforcing that, as the only panellist based in the UK, through case studies on this side of the pond.
20 February 2012
A content strategy is crucial for social search
Rachel Hawkes
On Wednesday, I’ll be speaking at Search Engine Strategies in London about how a content strategy plays an important role in social search (and therefore the bigger search picture). Alongside two search marketers from America and Canada, my role on the panel will be very much geared along the communications route, focusing on how content strategy and social search fit into a wider marketing and PR plan.
1 January 2011
Rachel on should we change our expectations about online privacy?
Rachel Hawkes
Rachel on whether we should be looking at changing online privacy expectations particularly with organisations like Facebook for .net magazine the big question.
1 December 2010
Rachel on should libel law treat tweets differently from other published work?
Rachel Hawkes
People have informal chats on Twitter. Should things written in these chats be taken as seriously (legally) as if they were published in an article? .net the big questions asks Rachel should libel law treat tweets differently from other published work?
1 April 2010
Rachel on design and development for the Apple iPad
Rachel Hawkes
Rachel on what impact the the recently launched Apple iPad will have upon the design and web development arena for .net magazine
1 March 2010
Rachel on do we finally have an iPhone killer in the Nexus One?
Rachel Hawkes
.net magazine asks Elemental for views on Google's new phone the Nexus One. Qu'est-ce que c'est? Despite countless 'iPhone killers' being launched in the last year or two, could Google's Nexus One be the real deal?
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