The Elemental blog for all things comms, social media and more

We've an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, search et al, it’s here. We'd like to see what you think too!

14 June 2012
Salesforce Radian6 hooks up its monitoring service to Twitter firehose

By Tim Gibbon
Salesforce.com teams up with microblogging service Twitter allowing its social media monitoring tool Radian6 to access to 400 million public tweets per day

6 June 2012
Salesforce signals social intention with $689 million Buddy Media acquisition

By Tim Gibbon
Salesforce.com gets social with $689 million USD acquisition of Buddy Media enabling the sale of ads through social networks; then Oracle responds raising the steaks again.

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