20 February 2012
A content strategy is crucial for social search
By Rachel Hawkes
On Wednesday, I’ll be speaking at Search Engine Strategies in London about how a content strategy plays an important role in social search (and therefore the bigger search picture). Alongside two search marketers from America and Canada, my role on the panel will be very much geared along the communications route, focusing on how content strategy and social search fit into a wider marketing and PR plan.