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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Guardian Facebook app

14 December 2012
The Guardian to get closer to readers away from Facebook

Rachel Hawkes, account director, Elemental By Rachel Hawkes
From Monday, 17 December the Guardian is radically changing how it interacts with its readers within Facebook, instead directing “social readers” to the

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Dow Jones & Company logo

14 June 2012
Factiva on Twitter content curation and the devaluation of journalism

Tim Gibbon, director Elemental By Tim Gibbon
Dow Jones & Company Factiva shares how it curates from Twitter and the fallout from the devaluation of content and journalism due too expectations of free-only models

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Microsoft logo

22 May 2012
Microsoft unveils social network for learning

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Microsoft has unveiled its own social network called (pronounced social) that aims to help explore, “the possibilities of social search for the purposes of learning.” Microsoft says it fully expects users to continue using their existing social networks and search engines.

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