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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

BIA/Kelsey social ad revenue report

27 November 2012
Report predicts social media ad revenue to top $9b in 2016

Rachel Hawkes, account director, Elemental By Rachel Hawkes
A new report forecasts social ad revenue will grow from $4.6 billion this year to $9.2 billion by 2016 – a compound annual growth of 19.2 per cent

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General Motors Facebook icon

16 May 2012
General Motors pulls $10M Facebook advertising ahead of social networks IPO

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The world’s biggest car company General Motors has pulled $10 million USD of Facebook advertising just day before the social network is begins trading on the stock exchange.

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