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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

How to train your employees to handle social media infographic image

2 August 2012
Is your business and employees ready to handle social media?

Tim Gibbon, director Elemental By Tim Gibbon
Thank goodness we’re nearly moving past the age-old debate where day to day social media should sit (obviously in-house with the brand), now we’re onto skilling up employees.

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General Motors Facebook icon

16 May 2012
General Motors pulls $10M Facebook advertising ahead of social networks IPO

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The world’s biggest car company General Motors has pulled $10 million USD of Facebook advertising just day before the social network is begins trading on the stock exchange.

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State of the social media agency fun guy

14 February 2012
State of the social media agency 2012 by InvestInSocial

Tim Gibbon, director Elemental By Tim Gibbon
There’s never a shortage of lists when it comes to social media, particularly those listing and ranking social media agencies. Here’s another; social media directory InvestInSocial records over 920 social media type companies with 555 social media agencies leading the charge - creating the ‘State of the social media agency’ infographic 2012.

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The Dachis Group logo

19 January 2012
Dachis Group unveils Social Performance Monitor for brands

Tim Gibbon, director Elemental By Tim Gibbon
We blogged back in September 2011 about social media agency the Dachis Group releasing its Social Business Index. The US-based social media company has now unveiled its latest app, the Social Performance Monitor (SPM).

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X Factor finalists at Wembley

20 December 2011
The X Factor: Social media and the live shows infographic – Week 10

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Social media and The X Factor: what we learnt [infographic] from series 8 including Social media predicted the winner;; There’s no ‘hindsight bias’ here and Tulisa gains most Twitter followers for the first time in the series

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mediaPro 2011

13 October 2011
We’re rocking up at integrated marketing conference mediaPro

Tim Gibbon, director Elemental By Tim Gibbon
We’re heading down to integrated marketing conference mediaPro at London Olympia in November where we’ll be exhibiting. Billed as the premier UK integrated marketing event, we’ll be in the social media consultancy lounge area (adjacent to the social media seminar area) where you can meet us for an informal chat and pick our brains in some comfy chairs.

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Social Business Index by the Dachis group

19 September 2011
Social media agency lists online value of top social businesses

Tim Gibbon, director Elemental By Tim Gibbon
Last week social media agency the Dachis Group released a database they’ve dubbed the Social Business Index. It lists between 20,000 and 26,000 brands based upon data collated from range of social environments – including information from 100 million worldwide social accounts. The private version of the index was released in June 2011, tracking and monitoring social platforms with its specially created algorithm.

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