19 January 2012
Dachis Group unveils Social Performance Monitor for brands
Tim Gibbon
We blogged back in September 2011 about social media agency the Dachis Group releasing its Social Business Index. The US-based social media company has now unveiled its latest app, the Social Performance Monitor (SPM).
20 December 2011
The X Factor: Social media and the live shows infographic – Week 10
Rachel Hawkes
Social media and The X Factor: what we learnt [infographic] from series 8 including Social media predicted the winner;; There’s no ‘hindsight bias’ here and Tulisa gains most Twitter followers for the first time in the series
19 December 2011
The X Factor social media live show finale analysis
Rachel Hawkes
The infographic demonstrates how social media predicted the winner, girl band Little Mix, making X Factor history becoming the first group to win. In a X Factor first, Wembley was the venue for the final three contestants Marcus Collins, Amelia Lily and Little Mix performing in front of 10,000 super fans for the all important record deal and shot at the Christmas number one.
26 November 2011
The X Factor: Social media and the live shows infographic – Week 7
Rachel Hawkes
There's fresh controversy around how the Marks & Spencers ad featuring the finalists is creating a bit of stir about favouritism, with new editing swapping Misha B’s spot for Amelia Lily. I have also raised twice over the last seven weeks over what could be perceived favouritism of 17 year old Irish contestant Janet Devlin, due to her prominence on the programme’s official YouTube channel and email shots.
18 November 2011
The X Factor: Social media and the live shows infographic – Week 6
Rachel Hawkes
Creating quite the media storm certainly helped The X Factor’s social profiles, with the programmes YouTube channel seeing an extra one million upload views and a 350 increase in subscribers this week compared to Week 5. The interesting figures for The X Factor come when you look at its Facebook engagement and Twitter followers.
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