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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

X Factor finalists at Wembley

20 December 2011
The X Factor: Social media and the live shows infographic – Week 10

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Social media and The X Factor: what we learnt [infographic] from series 8 including Social media predicted the winner;; There’s no ‘hindsight bias’ here and Tulisa gains most Twitter followers for the first time in the series

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Photograph of Little Mix

19 December 2011
The X Factor social media live show finale analysis

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The infographic demonstrates how social media predicted the winner, girl band Little Mix, making X Factor history becoming the first group to win. In a X Factor first, Wembley was the venue for the final three contestants Marcus Collins, Amelia Lily and Little Mix performing in front of 10,000 super fans for the all important record deal and shot at the Christmas number one.

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Misha B

9 December 2011
The X Factor: Social media and the live shows infographic – Week 9

Rachel Hawkes, account director, Elemental By Rachel Hawkes
With The X Factor final just a stones throw away, and last weeks analysis and infographic pointing to a Little Mix win, have things changed and where does it leave the other contestants in the social media stakes?

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The X Factor: Social media and the live shows Sophie Habisis – Week 4

6 November 2011
The X Factor: Social media and the live shows infographic – Week 4

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The X Factor week 4 saw the Halloween the theme for the 10 hopeful contestants left in the competition. It certainly was an apt theme in that it turned out to be a living nightmare for the programme maker, judges and of course for one contestant in particular.

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