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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

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9 January 2012
Can The X Factor muster another number one?

Tim Gibbon, director Elemental By Tim Gibbon
UK X Factor 2011 winners Little Mix (who were the first group to ever win the X Factor) were beaten to the Christmas number one by the Military Wives Choir, but how did it play out?

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The X Factor: Social media and the live shows - Week 2

29 October 2011
The X Factor: Social media and the live shows infographic – Week 3

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Just before the fourth live show, taking a look at how the social media stats measure up for last week’s live show, can we use that to predict who will be in the bottom two?

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The X Factor and Frankie Cocozza

22 October 2011
The X Factor: Social media and the live shows infographic – Week 2

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The second of the X Factor live shows brought some interesting television viewing and results last week. The activity and engagement from social media quarters wasn’t bad either, with one of the shows favourites Frankie Cocozza in the bottom two with NuVibe in the first sing-off, what role is social media have to play?

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The X Factor: Social media and the live shows - Week 1

14 October 2011
The X Factor: Social media and the live shows infographic – Week 1

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Each week we’ll be bringing you an overview of The X Factor (UK), and what is transpiring in a social media environment. Over time we'll look at questions such as: Do ITV’s viewing figures correspond to growth and engagement across social channels and can social media determine the winner of The X Factor 2011?

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