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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

iStrategy Digital Marketing Conferences logo

27 September 2013
iStrategy London takes on ‘Digital Marketing is Dead - Long Live Marketing’

Tim Gibbon, director Elemental By Tim Gibbon
iStrategy London will be all about ‘marketing’ and strives to educate marketers how they can move beyond just focusing upon digital channels.

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On The Edge Digital logo

29 April 2013
We're supporting On The Edge London 2013

Tim Gibbon, director Elemental By Tim Gibbon
Elemental supports and to attend digital marketing conference On The Edge London 2013

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Social Networking Congress & Expo (SNCE) logo

11 April 2013
Dedicated Russian social media conference SNCE starts today

Tim Gibbon, director Elemental By Tim Gibbon
The Social Networking Congress & Expo (SNCE), the first dedicated Russian digital marketing and social media event starts today – what should delegates expect?

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On The Edge London (OTE) logo

21 June 2012
On The Edge London touches down today

Tim Gibbon, director Elemental By Tim Gibbon
New digital marketing conference On The Edge (OTE) London powered by UK Marketing Network (UKMN) kicks-off today at the Congress Centre.

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Salesforce.com Radian6 logo

14 June 2012
Salesforce Radian6 hooks up its monitoring service to Twitter firehose

Tim Gibbon, director Elemental By Tim Gibbon
Salesforce.com teams up with microblogging service Twitter allowing its social media monitoring tool Radian6 to access to 400 million public tweets per day

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Buddy Media logo

6 June 2012
Salesforce signals social intention with $689 million Buddy Media acquisition

Tim Gibbon, director Elemental By Tim Gibbon
Salesforce.com gets social with $689 million USD acquisition of Buddy Media enabling the sale of ads through social networks; then Oracle responds raising the steaks again.

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Buddy Media logo

6 June 2012
Salesforce signals social intention with $689 million Buddy Media acquisition

Tim Gibbon, director Elemental By Tim Gibbon
Salesforce.com gets social with $689 million USD acquisition of Buddy Media enabling the sale of ads through social networks; then Oracle responds raising the steaks again.

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Bitly logo

5 June 2012
URL shortening service bitly rolls out redesign and rides storm

Tim Gibbon, director Elemental By Tim Gibbon
Popular URL shortening service bitly rolls out a new redesign, functionality and cops a fair bit of flack in the process.

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Transport for London logo

24 May 2012
TFL tube Twitter handles bring real-time travel information to London’s underground

Tim Gibbon, director Elemental By Tim Gibbon
Transport for London (TFL) has created Twitter handles for all its tube lines in an effort to keep passengers up-to-date with the latest information across the London tube network.

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Moshi Monsters to launch on mobile

23 May 2012
Popular social network for children Moshi Monsters goes mobile

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Mind Candy, the company behind Moshi Monsters, has today announced a partnership that will see the popular children’s social network on mobile and tablet devices for the first time.

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