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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Dow Jones & Company logo

14 June 2012
Factiva on Twitter content curation and the devaluation of journalism

Tim Gibbon, director Elemental By Tim Gibbon
Dow Jones & Company Factiva shares how it curates from Twitter and the fallout from the devaluation of content and journalism due too expectations of free-only models

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Transport for London logo

24 May 2012
TFL tube Twitter handles bring real-time travel information to London’s underground

Tim Gibbon, director Elemental By Tim Gibbon
Transport for London (TFL) has created Twitter handles for all its tube lines in an effort to keep passengers up-to-date with the latest information across the London tube network.

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