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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Social Media in the Utilities Sector 150x150 banner

15 April 2013
Elemental to guest speak at Social Media in the Utilities Sector conference

Tim Gibbon, director Elemental By Tim Gibbon
We’re sharing social media experience at Social Media in the Utilities Sector conference this week.

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Social Networking Congress & Expo (SNCE) logo

11 April 2013
Dedicated Russian social media conference SNCE starts today

Tim Gibbon, director Elemental By Tim Gibbon
The Social Networking Congress & Expo (SNCE), the first dedicated Russian digital marketing and social media event starts today – what should delegates expect?

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a4uexpo London 2012 logo

16 October 2012
a4uexpo, the performance marketing conference arrives today

Tim Gibbon, director Elemental By Tim Gibbon
The affiliate and performance marketing conference a4uexpo London 2012 graces the UK’s capital for the next two days and has many a marketer excited. Billed as the largest and most progressive event of this type it welcomes a host of stakeholders whether digital or ‘traditional’.

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The global rise of the fashion social influencer

3 October 2011
The impact of fashion bloggers: The global rise of the fashion social Influencer

Tim Gibbon, director Elemental By Tim Gibbon
We've known for quite some time that like many other industries, the fashion sector is enriched by influencers. Bloggers are an integral element of this being authorities, opinion formers and of course influencers. DigitallLUX has used its real-time reach to analyse six continents creating the global rise of fashion social influencers infographic from 550 fashion blogs spanning 31 different countries.

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.net the big question - Will Rupert Murdoch's paywall plan succeed?

1 June 2010
Will the Rupert Murdoch paywall plan for The Times be a success?

Tim Gibbon, director Elemental By Tim Gibbon
.net magazine asks Tim Gibbon, director at media consultancy Elemental whether a subscription fee (a paywall for the The Times and The Sunday Times) for online content will be a success for Rupert Murdoch's News International.

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