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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Tumblr and Yahoo! 150x150 logo

20 May 2013
Yahoo! ‘promises not to screw it up’ with $1.1 billion Tumblr acquisition

Tim Gibbon, director Elemental By Tim Gibbon
Internet company Yahoo! has answered rumours about its $1.1 billion acquisition of microblogging social networking platform Tumblr

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Friends Reunited logo

10 April 2012
Social network Friends Reunited relaunches

Tim Gibbon, director Elemental By Tim Gibbon
Considered one of the grandfathers of UK social networks, Friends Reunited launched its new beta site late last month, but what now? Can the social network (which first launched in 2000) win back its mojo and win both new and old audiences?

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Pinterest logo

15 February 2012
What’s the interest with social network Pinterest?

Tim Gibbon, director Elemental By Tim Gibbon
For many, visual and photo sharing site Pinterest has just burst onto the social networking scene, reportedly building a 13 million user base in the last 10 months. But in reality, it’s been enjoying a loyal and growing following for quite some time. In the spirit of comparison, Visual.ly has created a Pinterest USA vs. UK infographic.

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BBC Two Programme: Mark Zuckerberg Inside Facebook

1 December 2011
Mark Zuckerberg: Inside Facebook

Tim Gibbon, director Elemental By Tim Gibbon
BBC Two Programmes presents Mark Zuckerberg: Inside Facebook. BBC journalist Emily Maitlis interviews Facebook founder and CEO to be broadcast on BBC Two first on Sunday, 04 December 2011 at 21:00 GMT.

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How the World Uses Social Networks by Mashable.com

28 September 2011
How the world uses social networks

Tim Gibbon, director Elemental By Tim Gibbon
Mashable.com uses statistics from Nielsen and InternetWorldStats presenting an infographic that demonstrates how the world uses social networks. It looks at 10 countries and the percentage of users per country and the percentage of interest users in the top social networks.

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How workforces use social media and networking to find jobs

6 September 2011
How workforces use social media and networking to find jobs

Tim Gibbon, director Elemental By Tim Gibbon
How workforces are using social media and networking to find jobs and steer careers created by the Kelly Global Workforce Index entitled Social Media/Networking - The Evolving Workforce.

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