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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

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11 March 2013
YouTube’s new streaming music platform takes on Spotify

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Last week, it was reported that Google owned YouTube is launching its own music subscription service this year – challenging current market leader Spotify

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2011 social media all stars

3 October 2011
A list of the top social media players: 2011 social media all stars

Tim Gibbon, director Elemental By Tim Gibbon looks at the top 10 social media players on the scene in its 2011 social media all stars infographic. It's the second second year of the all star list, with some new players listed and others that are a bit longer in the tooth. So, which services have made the grade?

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Google launches music discovery site Magnifier

22 August 2011
Looking at online music sites with a Magnifier

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Back in January, I jotted down my thoughts on whether online music businesses could ever turn a profit for Media Week. I said at the time, the one to watch is YouTube... and well, Google launched Magnifier - it's new music discovery service. Magnifier will not only introduce the user to new music, but it is also giving away free music every day that can be added to your Music Beta profile.

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