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The Elemental blog for all things comms, social media and more

We've an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, search et al, it’s here. We'd like to see what you think too!

Tesco Clubcard TV logo

13 February 2013
Tesco trials new online streaming service Tesco Clubcard TV

Tim Gibbon, director Elemental By Tim Gibbon
Tesco is trialling Tesco Clubcard TV its new free online TV and film service exclusively for Clubcard customers taking on BSkyB, Lovefilm, Netflix et al

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ITV logo

14 January 2013
ITV unveils global rebrand

Rachel Hawkes, account director, Elemental By Rachel Hawkes
ITV unveils new rebrand across all ITV properties around the world, including all five ITV channels and ITV Player

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Moo Sharing and communication through the ages infographic image

24 April 2012
Sharing and communication through the ages

Tim Gibbon, director Elemental By Tim Gibbon
We’re a communications consultancy, so we obviously love and have a keen interest in communications, regardless of the nature or source. We’re loving this ‘Sharing & communication through the ages’ infographic from 30,000 BC to the present day from print company Moo.

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X Factor judges 2011

15 October 2011
Will social media marketing determine the X Factor winner?

Tim Gibbon, director Elemental By Tim Gibbon
The X Factor may have hit our screens from 20 August with its infamous audition and judge’s houses episodes, but it’s the live shows are where it’s at. With the judges keen to win the title with one of their remaining three acts, it’s not just the performance on stage that may make the difference. Production companies, contestants and judges are beginning realise how social media can be another friend in the battle of viewers and votes.

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Atlassian Communication through the ages infographic

22 September 2011
Communication through the ages

Tim Gibbon, director Elemental By Tim Gibbon
Can you remember life before the internet? Were you around then? Before texting, Tweeting, +1, Like et al we all needed to communicate and its been the rise and fall of many. Atlassian's Communication through the ages infographic has a shot at and taking us through the how we've managed to stay in touch over the years.

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