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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Cross Media 2012 logo

3 September 2012
Elemental to debate social media buy-in at Cross Media

Tim Gibbon, director Elemental By Tim Gibbon
We’re heading down to Cross Media traditional and digital publishing event for the next couple of days at the Business Design Centre, London. We’ll be debating how to successfully achieve social media buy-in along with other folk working in similar areas.

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On The Edge London (OTE) logo

21 June 2012
On The Edge London touches down today

Tim Gibbon, director Elemental By Tim Gibbon
New digital marketing conference On The Edge (OTE) London powered by UK Marketing Network (UKMN) kicks-off today at the Congress Centre.

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Buddy Media logo

6 June 2012
Salesforce signals social intention with $689 million Buddy Media acquisition

Tim Gibbon, director Elemental By Tim Gibbon
Salesforce.com gets social with $689 million USD acquisition of Buddy Media enabling the sale of ads through social networks; then Oracle responds raising the steaks again.

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General Motors Facebook icon

16 May 2012
General Motors pulls $10M Facebook advertising ahead of social networks IPO

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The world’s biggest car company General Motors has pulled $10 million USD of Facebook advertising just day before the social network is begins trading on the stock exchange.

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The last 35 days

19 August 2011
The last 35 days

Tim Gibbon, director Elemental By Tim Gibbon
There has been a little sun and we've probably missed it all now. We've been content editing, so this is some of what we've been up to - keeping us on the path of righteousness.

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.net the big question - Should we change our expectations about online privacy?

1 January 2011
Tim on should we change our expectations about online privacy?

Tim Gibbon, director Elemental By Tim Gibbon
Tim Gibbon on whether we should be looking at changing online privacy expectations particularly with organisations like Facebook for .net magazine's the big question.

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.net the big question - Will Rupert Murdoch's paywall plan succeed?

1 June 2010
Will the Rupert Murdoch paywall plan for The Times be a success?

Tim Gibbon, director Elemental By Tim Gibbon
.net magazine asks Tim Gibbon, director at media consultancy Elemental whether a subscription fee (a paywall for the The Times and The Sunday Times) for online content will be a success for Rupert Murdoch's News International.

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.net - the big question – Your thoughts Google employee conviction over YouTube?

1 May 2010
.net the big question on Google convictions and the impact upon UGC

Tim Gibbon, director Elemental By Tim Gibbon
Tim replies for the .net the big question on whether Google convictions and the impact upon UGC? The design and web development magazine asks Tim what impact the Google convictions will have upon UGC?

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.net - the big question – Your thoughts on the Apple iPad?

1 April 2010
Tim on design and development for the Apple iPad

Tim Gibbon, director Elemental By Tim Gibbon
Tim on what impact the the recently launched Apple iPad will have upon the design and web development arena for .net magazine

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.net the big question - Do we finally have an iPhone killer in the Nexus One?

1 March 2010
Tim on do we finally have an iPhone killer in the Nexus One?

Tim Gibbon, director Elemental By Tim Gibbon
.net magazine asks Tim Gibbon for views on Google's new phone the Nexus One. Qu'est-ce que c'est? Despite countless 'iPhone killers' being launched in the last year or two, could Google's Nexus One be the real deal?

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