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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

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21 May 2013
Yahoo! retires Flickr Pro: Updates advertising and subscription models

Tim Gibbon, director Elemental By Tim Gibbon
Yahoo!, the Internet company that just this week acquired Tumblr, is to discontinue Flickr Pro in an approach to usher in new advertising and subscription models

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20 May 2013
Yahoo! ‘promises not to screw it up’ with $1.1 billion Tumblr acquisition

Tim Gibbon, director Elemental By Tim Gibbon
Internet company Yahoo! has answered rumours about its $1.1 billion acquisition of microblogging social networking platform Tumblr

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Nielsen Social Media Report

5 December 2012
Social media is coming of age says Nielsen

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Still growing exponentially and now an integral part of our day-to-day lives, social media is coming of age says a new report by Nielsen and NM Incite. The findings are released in the latest Social Media Report

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Pinterest logo

15 February 2012
What’s the interest with social network Pinterest?

Tim Gibbon, director Elemental By Tim Gibbon
For many, visual and photo sharing site Pinterest has just burst onto the social networking scene, reportedly building a 13 million user base in the last 10 months. But in reality, it’s been enjoying a loyal and growing following for quite some time. In the spirit of comparison, has created a Pinterest USA vs. UK infographic.

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2011 social media all stars

3 October 2011
A list of the top social media players: 2011 social media all stars

Tim Gibbon, director Elemental By Tim Gibbon looks at the top 10 social media players on the scene in its 2011 social media all stars infographic. It's the second second year of the all star list, with some new players listed and others that are a bit longer in the tooth. So, which services have made the grade?

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