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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

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4 February 2014
DPC research reveals top Muslim leaders using Twitter

Tim Gibbon, director Elemental By Tim Gibbon
The DPC research unveils the top moderate Muslim leaders using Twitter and how they are positioned in The World Leaders on Twitter Ranking report.

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6 June 2013
Netvibes updates its social search app fixing Twitter access

Tim Gibbon, director Elemental By Tim Gibbon
Netvibes updates its social analytics platform and allows customers to link their profiles to Twitter accounts for use within their personalised dashboards

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Kent Youth Police Commissioner Paris Brown

8 April 2013
Kent Police may review job applicants social media accounts

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Kent Police Crime Commissioner Ann Barnes says job applicants Facebook and Twitter accounts not normally checked and current scandal perhaps a lesson for the future

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3 April 2013
Twitter has another crack at helping businesses

Tim Gibbon, director Elemental By Tim Gibbon
Twitter takes another shot at helping businesses to reach audiences through its service and paid advertising models with Twitter for Business

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19 February 2013
Posthaven launches as Twitter to shut down Posterous

Tim Gibbon, director Elemental By Tim Gibbon
Posterous is to close its doors, less than a year after it was acquired by Twitter and as cofounders launch new blogging service Posthaven

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Nielsen Social Media Report

5 December 2012
Social media is coming of age says Nielsen

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Still growing exponentially and now an integral part of our day-to-day lives, social media is coming of age says a new report by Nielsen and NM Incite. The findings are released in the latest Social Media Report

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London Fire Brigade Eat My GOAL! Euro 2012 English ad

28 June 2012
How the London Fire Brigade uses social media to save lives

Tim Gibbon, director Elemental By Tim Gibbon
The Eat My Goal Euro campaign by the London Fire Brigade (LFB) wants fans to get a takeaway and not to cook after the pub during Euro 2012, but how is social media helping it reach audiences?

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14 June 2012
Salesforce Radian6 hooks up its monitoring service to Twitter firehose

Tim Gibbon, director Elemental By Tim Gibbon
Salesforce.com teams up with microblogging service Twitter allowing its social media monitoring tool Radian6 to access to 400 million public tweets per day

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14 June 2012
Factiva on Twitter content curation and the devaluation of journalism

Tim Gibbon, director Elemental By Tim Gibbon
Dow Jones & Company Factiva shares how it curates from Twitter and the fallout from the devaluation of content and journalism due too expectations of free-only models

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London Fire Brigade logo

11 June 2012
London Fire Brigade to use Twitter telling Euro 2012 fans to opt for takeaway

Tim Gibbon, director Elemental By Tim Gibbon
London Fire Brigade to use Twitter and social networking sites during Euro 2012 to warn fans to not to cook when returning home after the pub during the European football championships.

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