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The Elemental blog for all things comms, social media and more

We've an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, search et al, it’s here. We'd like to see what you think too!

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19 February 2013
Posthaven launches as Twitter to shut down Posterous

Tim Gibbon, director Elemental By Tim Gibbon
Posterous is to close its doors, less than a year after it was acquired by Twitter and as cofounders launch new blogging service Posthaven

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15 January 2013
Voice blogging app Bubbly arrives in the UK with support of Rio Ferdinand

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Singapore based micro-blogging app Bubbly, that’s driven solely by short voice messages, arrives in the UK today with support of Manchester United’s Rio Ferdinand

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How people and populations are spending time online image

9 May 2012
How people and populations are spending time online

Tim Gibbon, director Elemental By Tim Gibbon
Ever wondered how people spend their time online? More importantly, where they hang out and for how long?

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Revo AXiS global digital radio player

1 November 2011
The very social Revo AXiS global digital radio player

Tim Gibbon, director Elemental By Tim Gibbon
Not only is the Revo AXiS global digital radio player a critically acclaimed piece of kit, it combines radio and online functionality (through services like Last.fm). The social networking enabled AXiS is a stylish compact, ‘connected’ digital radio with touchscreen interface with docking for iPod and iPhone.

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Enchantment - The Art of Changing Hearts, Minds and Actions

25 October 2011
Book review: Enchantment by Guy Kawasaki; how I became enchanted

Tim Gibbon, director Elemental By Tim Gibbon
Having moved a few months back, I didn’t grasp the opportunity to read the review copy of Guy Kawasaki’s Enchantment, until recently (it was hidden away accidently whilst packing). It goes without saying that it’s an interesting read from the former Apple employee (on two separate occasions) and well-known figure that has experienced creating and managing successful businesses.

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Enchantment - The Art of Changing Hearts, Minds and Actions

25 October 2011
Book review: Enchantment by Guy Kawasaki; how I became enchanted

Tim Gibbon, director Elemental By Tim Gibbon
Having moved a few months back, I didn’t grasp the opportunity to read the review copy of Guy Kawasaki’s Enchantment, until recently (it was hidden away accidently whilst packing). It goes without saying that it’s an interesting read from the former Apple employee (on two separate occasions) and well-known figure that has experienced creating and managing successful businesses.

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The Social Media Strategies Summit eyes London

24 October 2011
The Social Media Strategies Summit London to arrive in the capital

Tim Gibbon, director Elemental By Tim Gibbon
There are many social media conferences to choose from as the intensity in learning and implementing social media becomes increasingly important for agencies and brands. So, which ones to choose? Organisers GSMI is bringing its conference entitled ‘The Social Media Strategies Summit London’ to the UK’s capital with global programme.

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The Social Media Strategies Summit eyes London

24 October 2011
The Social Media Strategies Summit London to arrive in the capital

Tim Gibbon, director Elemental By Tim Gibbon
There are many social media conferences to choose from as the intensity in learning and implementing social media becomes increasingly important for agencies and brands. So, which ones to choose? Organisers GSMI is bringing its conference entitled ‘The Social Media Strategies Summit London’ to the UK’s capital with global programme.

Read More

The X Factor and Frankie Cocozza

22 October 2011
The X Factor: Social media and the live shows infographic – Week 2

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The second of the X Factor live shows brought some interesting television viewing and results last week. The activity and engagement from social media quarters wasn’t bad either, with one of the shows favourites Frankie Cocozza in the bottom two with NuVibe in the first sing-off, what role is social media have to play?

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Is love for Facebook waning?

24 August 2011
Is love for Facebook waning?

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Is Facebook now deemed to be too big? As a society we tend to get behind someone when they're on their way up. We want them to succeed, we love an underdog don’t we? But... just don’t get too big. We don’t really like that. There’s been three significant developments that suggest Facebook is losing favour, and not just with those of us who are immersed in digital.

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