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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

LinkedIn logo

20 August 2013
LinkedIn targets students reducing membership age down to 13

Tim Gibbon, director Elemental By Tim Gibbon
Business focused social network LinkedIn is to lower its membership from 18 to 13-years old from next month as it updates T&Cs and launches University Pages.

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Kent Youth Police Commissioner Paris Brown

8 April 2013
Kent Police may review job applicants social media accounts

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Kent Police Crime Commissioner Ann Barnes says job applicants Facebook and Twitter accounts not normally checked and current scandal perhaps a lesson for the future

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Twitter logo 150x150

3 April 2013
Twitter has another crack at helping businesses

Tim Gibbon, director Elemental By Tim Gibbon
Twitter takes another shot at helping businesses to reach audiences through its service and paid advertising models with Twitter for Business

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Changyou.com logo

3 April 2013
ChangYou.com to release Dou Po Cang Qiong MMORPG beta

Tim Gibbon, director Elemental By Tim Gibbon
Online gaming developer and operator ChangYou.com set to release Dou Po Cang, its Qiong massively multiplayer online role-playing game (MMORPG) in beta.

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YouTube logo

11 March 2013
YouTube’s new streaming music platform takes on Spotify

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Last week, it was reported that Google owned YouTube is launching its own music subscription service this year – challenging current market leader Spotify

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Publishing & Media Expo logo

26 February 2013
What’s the impact of cross media?: The Publishing & Media Expo 2013

Tim Gibbon, director Elemental By Tim Gibbon
With media and publishers experiencing the impact of cross media, what will the Publishing & Media Expo deliver this year?

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Posterous 150x150 logo

19 February 2013
Posthaven launches as Twitter to shut down Posterous

Tim Gibbon, director Elemental By Tim Gibbon
Posterous is to close its doors, less than a year after it was acquired by Twitter and as cofounders launch new blogging service Posthaven

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Tesco Clubcard TV logo

13 February 2013
Tesco trials new online streaming service Tesco Clubcard TV

Tim Gibbon, director Elemental By Tim Gibbon
Tesco is trialling Tesco Clubcard TV its new free online TV and film service exclusively for Clubcard customers taking on BSkyB, Lovefilm, Netflix et al

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VirComm Summit 2013

8 February 2013
Online community VirComm Summit 2013 round-up

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The second Virtual Communities (VirComms) was the first conference in our 2013 calendar, and being about online community management I was particularly interested to hear the panels

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a4uexpo London 2012 logo

16 October 2012
a4uexpo, the performance marketing conference arrives today

Tim Gibbon, director Elemental By Tim Gibbon
The affiliate and performance marketing conference a4uexpo London 2012 graces the UK’s capital for the next two days and has many a marketer excited. Billed as the largest and most progressive event of this type it welcomes a host of stakeholders whether digital or ‘traditional’.

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