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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Skype in the workplace

9 November 2012
Skype's new online community for small businesses goes live

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Skype has officially announced the launch of its new online platform, Skype In The Workplace (SITW), an online community for small businesses, entrepreneurs and start-ups

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Useful Social Media logo

5 November 2012
Corporate social media specialists to meet in London

Tim Gibbon, director Elemental By Tim Gibbon
Social media specialists to meet in London for The Corporate Social Media Summit Europe 2012 from this Tuesday

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American Red Cross Hurricane App

29 October 2012
Social media helps out during Hurricane Sandy

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Hurricane Sandy is creating global headlines and its impact is far reaching, and as the US prepares to be safe and minimise the inevitable destruction, how is social media helping people out?

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Verity Facebook Insights

17 April 2012
Is Facebook Timeline ignoring community engagement?

Rachel Hawkes, account director, Elemental By Rachel Hawkes
There is a lot of anecdotal evidence around at the moment about how Facebook’s Timeline is driving user engagement. Whilst this may be true to some extents, is it necessarily the whole picture and is Facebook Timeline helping or hindering a sense of community on a brand Page?

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Friends Reunited logo

10 April 2012
Social network Friends Reunited relaunches

Tim Gibbon, director Elemental By Tim Gibbon
Considered one of the grandfathers of UK social networks, Friends Reunited launched its new beta site late last month, but what now? Can the social network (which first launched in 2000) win back its mojo and win both new and old audiences?

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Social Media World Forum (SMWF) Europe logo

27 March 2012
Social Media World Forum Europe graces London

Tim Gibbon, director Elemental By Tim Gibbon
We’ve waited long enough and it couldn’t have come sooner – London welcomes the Social Media World Forum (SMWF) Europe. The event that graces London for the next two days (27-28 March) is pitched as the leading social media marketing event and with guest speaker line-up amassed, they could be right.

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Janet Devlin

3 December 2011
The X Factor: Social media and the live shows infographic – Week 8

Rachel Hawkes, account director, Elemental By Rachel Hawkes
So, who's going to win? Social media is pointing to a Little Mix victory. Although there may not be huge differences in the actual numbers of fans that each of the four remaining contestants have across both Facebook and Twitter, what separates them is how they are growing week by week. The rate of growth of each contestants social assets is reflected by their performance, what goes on during the week and so on. But viewing figures will obviously have an impact as well. If we look at the average number of fans that each contestant gained throughout the eight weeks, this follows a similar pattern to that of the viewing figures.

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O'Reilly's Facebook - The Missing Manual

1 November 2011
Facing up to Facebook: O’Reiily’s Facebook - The Missing Manual

Tim Gibbon, director Elemental By Tim Gibbon
How can you keep up-to-date with the latest developments at Facebook and make the social network work harder for you? Author E.A. Vander Veer’s, Facebook - The Missing Manual for O’Reilly is just the ticket to get you up to speed… and then some.

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Old Elemental site - small

5 August 2011
Soft launching the new Elemental site

Tim Gibbon, director Elemental By Tim Gibbon
It's taken a while, because we've had a few other things cooking, but we've now soft launched our new site and blog

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