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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

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26 November 2013
The new face of Yahoo! News: Yahoo! boosts journalism team with Katie Couric

Tim Gibbon, director Elemental By Tim Gibbon
Yahoo! continues to build its journalism team with recent high profile hire Katie Couric as its new face of Yahoo! News.

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21 May 2013
Yahoo! retires Flickr Pro: Updates advertising and subscription models

Tim Gibbon, director Elemental By Tim Gibbon
Yahoo!, the Internet company that just this week acquired Tumblr, is to discontinue Flickr Pro in an approach to usher in new advertising and subscription models

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Tumblr and Yahoo! 150x150 logo

20 May 2013
Yahoo! ‘promises not to screw it up’ with $1.1 billion Tumblr acquisition

Tim Gibbon, director Elemental By Tim Gibbon
Internet company Yahoo! has answered rumours about its $1.1 billion acquisition of microblogging social networking platform Tumblr

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NHS Blood and Transplant logo

11 May 2012
NHS and Facebook join forces for organ donation campaign

Tim Gibbon, director Elemental By Tim Gibbon
Social network Facebook and the NHS join forces for organ donation campaign to raise awareness of the organ donor register.

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Little Mix

26 November 2011
The X Factor: Social media and the live shows infographic – Week 7

Rachel Hawkes, account director, Elemental By Rachel Hawkes
There's fresh controversy around how the Marks & Spencers ad featuring the finalists is creating a bit of stir about favouritism, with new editing swapping Misha B’s spot for Amelia Lily. I have also raised twice over the last seven weeks over what could be perceived favouritism of 17 year old Irish contestant Janet Devlin, due to her prominence on the programme’s official YouTube channel and email shots.

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AVOS Delicious and Yahoo logos

16 September 2011
Yahoo! calls time on social bookmarking site Delicious

Tim Gibbon, director Elemental By Tim Gibbon
Yahoo! has called time on its social bookmarking site Delicious. Users have the choice to let their Delicious bookmarks fade into existence, or move them across to new owner AVOS, by 23 September 2011.

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