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1 September 2011

London 2012 Paralympics to be a truly digital Games

Rachel Hawkes, account director, Elemental By Rachel Hawkes

London 2012 Paralympic LogoThe International Paralympic Committee (IPC) has unveiled its social media guidelines, which it hopes will see the London 2012 Paralympic’s as a “truly digital Games.”

One part of its social media guidelines encourages the athletes taking part in the games to actively get involved on social networks and share their experiences of the game with Olympic fans online.  Craig Spence, from media and communications at the IPC said, “We want to use the power of social media to spread the Paralympic vision and share the Paralympic experience so that anyone anywhere in the world can be part of these Games.”

The Games, which run from 29 August to 09 September 2012 in London will see more than 4,200 athletes from 150 countries compete in over 20 different sports.  The Opening and Closing Ceremonies will be available on the Paralympic website, which athletes will be encouraged to share.

Although actively encouraged to use social media throughout the Games, they are asked to abide by the guidelines set out in the document.  

These guidelines include:

  • All posts to be made in first person, and only posts about their own personal experience at the Games
  • Broadcasting contracts prohibits sound or video being shared from inside the venues, but pictures are encouraged
  • Must not include references to commercial connections and sponsors (unless an official IPC Partner, Games Sponsor or NPC partner) must not be visible on the same screen where the content is shared / viewed to prevent any impressions of association
  • They must not include the words Paralympic/s in anything other than editorial content, including User names

Spence continues, “Many of our athletes are already on social networking sites such as Facebook and Twitter.  What these Guidelines aim to do, as well as encouraging them to embrace social media, is also protect the integrity of the Paralympic Games and anyone associated with them.”

As well as getting actively involved with the public from their own social media profiles, the IPC is encouraging athletes to engage with followers of its own official sites including, and it’s Facebook page and YouTube channel (which doubles as

Image credit: International Paralympic Committee

Categories: Social media, News, Events

Tags: olympics, london 2012, paralympics, IPC, social media guidelines, sports, olympic games

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