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1 April 2010

Rachel on design and development for the Apple iPad

Rachel Hawkes, account director, Elemental By Rachel Hawkes

.net - the big question – Your thoughts on the Apple iPad?
Rachel Hawkes from Elemental on what impact the the recently launched Apple iPad will have upon the design and web development arena for .net magazine


Rachel's comment: 

"Magnificent. Super. Amazing. Beautiful. Beautiful. Beautiful. Exciting. Gorgeous. Nice. Great. Awesome. Remarkable. Phenomenal. Simple. Magical.

All credit to Neil Curtis for summarising the iPad keynote so well. Not sure what else there is to say really.

 

Screenshot of .net - the big question – Your thoughts on the Apple iPad? magazine

Just like many of us, I was waiting for the official announcement and soaking up any iPad news, rumours and gossip as and when I could. I was super excited watching highlights from the keynote, and now that the dust has settled I’m left feeling a bit underwhelmed. Was the excitement really real, or was that some of Apple’s magnificent, amazing, awesome subliminal messaging?

 

There’s no doubt that the iPad will be popular when it reaches market. I certainly want one, but I don’t need one. Between my Macbook Pro and my iPhone, I don’t see a real gap that the iPad can fill for me (although the shift from Windows to Mac really changed my perception of content and how it can be consumed, interacted with and shared; it’s easy to see the iPad offering exciting possibilities for web, mobile, and broadcast owners)). Having said that, I can imagine that it would be greatly useful to take along to meetings and whip through a presentation, or notes, or campaign demonstrations etc, but at this stage it’s still just a ‘nice to have’ and not a necessity.

 

About 14 months ago, my colleague and I were weighing the pro’s and con’s of getting an iPhone versus getting a “smartphone” of the Windows variety. About 13 months ago, we began pining for the iPhone (I’m pleased to say at the time of writing that my sparkling new iPhone has just arrived and is being introduced to 24 hours of charging).

 

We went with the Windows mobiles after believing the promise of apps to come... they didn’t, and looks unlikely they never will."

Rachel's feedback first appeared in .net print magazine (issue 200 in April 2010).  See Tim's response to the question here." 

Categories: Technology, News, Elemental

Tags: .net, .net big question, Q&A, Apple, Apple iPad, iPad, rachel hawkes

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