1 November 2011
Switch your game on with O’Reilly’s Gamification by Design
Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps authored by Gabe Zichermann and Christopher Cunningham tackles the increasingly popular subject of gamification. It’s an area often misunderstood, and from we’ve what seen in a few magazines and across a few forums, it’s a topic that a few in the industry need to get their heads around. It’s a good job there’s this book published by O’Reilly, which sheds light and guides readers through the topic (gamification is the new buzzword on the street) that will continue to be a huge talking point throughout 2012.
Great books need to be written by even better authors and this book offers two that have the right credentials. The first, Gabe Zichermann is an author, public speaker, serial entrepreneur, and the foremost expert on the subject of gamification. His book, Game-Based Marketing (Wiley, 4/2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy writes O’Reilly. Zichermann is also the author of the Gamification Blog at and chair of the Gamification Summit and Workshops.
Zichermann’s co-author, Christopher Cunningham is a software architect and developer who helped found ChroniQL, an early gamification solution; beamME, a mobile social application; and TrekMail, a breakthrough mobile email/text application. Christopher has deep expertise with agile development processes and distributed team management.
The book looks at how marketers can bring game mechanics to mobile apps and websites that engage consumers, building better relationships with brands increasing the potential for viral hooks. From Foursquare, Groupon, Nike+ and Zynga the book provides practical guidance in strategy, design and development of game concepts, which embrace social environments. As a greater understanding of gamification becomes apparent (with the help of books and advocates such as Cunningham and Zichermann), it will certainly have an impact on the way that marketers construct activity and campaigns, engaging with audiences. As highlighted by Zichermann, “Gamification is fundamentally changing the way we design products, consumer interactions, and marketing strategies."
If you’re not in the know and want to be, or have some skills, but wish to up your game (pun intended), this may be the book for you.
We’re giving you the chance to win one of 10 copies of Gamification by Design that we’re having on our stand (stand Social P12) at mediaPro. For a chance to win visit our O’Reilly mediaPro book competition.
We’ll be reviewing the book when we grab some time after mediaPro. In the meantime, read more about the book in the O’Reilly press centre.
Facing up to Facebook: O’Reiily’s Facebook - The Missing Manual
on November 1st, 2011 at 05:35 am
How can you keep up-to-date with the latest developments at Facebook and make the social network ...read more»
WIN awesome prizes with our bumper mediaPro competition
on November 1st, 2011 at 07:30 am
Not one, two, but 31 cracking prizes to be won with our mediaPro competition. Spend less than a m...read more»
We’re rocking up at integrated marketing conference mediaPro
on October 13th, 2011 at 12:51 pm
We’re heading down to integrated marketing conference mediaPro at London Olympia in November wher...read more»
The very social Revo AXiS global digital radio player
on November 1st, 2011 at 06:43 am
Not only is the Revo AXiS global digital radio player a critically acclaimed piece of kit, it com...read more»
Trackback to this blog post using the URL below