Skip navigation

6 November 2011

The X Factor: Social media and the live shows infographic – Week 4

Rachel Hawkes, account director, Elemental By Rachel Hawkes

The X Factor week 4 saw the Halloween the theme for the 10 hopeful contestants left in the competition. It certainly was an apt theme in that it turned out to be a living nightmare for the programme maker, judges and of course for one contestant in particular.

 

Kelly Rowland took a sickie and stayed home in LA and was duly mocked by Louis Walsh. The media continues to focus on the decline in audience figures and there was a shock contestant exit.

 

Tulisa Contostavlos managing The Groups category experienced turmoil with Ashley Baptiste leaving boy band The Risk on Thursday, having to be replaced by Ashford Campbell, formerly of band Nu Vibe that left in week 2 in a sing off against Frankie. It wasn’t the only drama for the groups with a change in name for Rhythmix to Little Mix, to avoid a legal situation with a charity of the same name. This resulted in the girl band changing up its social assets and a nice story to camera to reflect the change.

 

Two of the most popular contestants, Misha B and Sophie Habibis fought it out in the bottom two sing off, with Kelly electing to save Misha B when it came down to choosing between the two girls. Although Sophie was accused of lacking spark, personality and existing in the background (especially in the early stages of The X Factor), Sophie maintains a healthy social media profile, one of the strongest in the competition on a week-by-week basis. Whether her social media presence continues to be strong remains to be seen as the North Londoner pursues her career - having vowed to prove why she should have stayed on the show. Her social media profiles on Facebook and Twitter may play a role in her remaining visible and may be a factor whether she is successful after leaving the show and touring ends – again, only time will tell.

 

The Week 4 post on The Wall analyses how antics on and off the show are having an impact on social media and vice versa. The blog post looks at how Facebook, Twitter and YouTube activity (and the sentiment around the conversations) isn’t necessarily portraying the actions of telephone voters. It argues whether social media is any closer determining who will be picking up the prize of a lifetime and the role of the digital channels that may help them get there.

 

With Week 5 theme on dance classics, it’s going to make interesting viewing on screen and across the social media channels, particularly for some contestants what will find it challenging to embrace the genre ahead of a double elimination.

 

Statistics and averages in addition to what’s on The Wall that are of note for Week 4 include:

During Saturday’s live show:

  • Contestants gained an average of 808 Likes on Facebook
  • Contestants gained an average of 1,283 Followers on Twitter
  • Marcus gained the most fans and followers, with 3,500
  • Janet gained the second most fans and followers with 3,197

 

In between Saturday and Sunday’s shows:

  • Contestants gained an average of 1,584 Likes on Facebook
  • Contestants gained an average of 4,442 Followers on Twitter
  • Craig gained the most fans and followers with 8,992
  • Frankie gained the second most fans and followers with 8,436

 

During Sunday’s live show:

  • Contestants gained an average of 389 Likes on Facebook
  • Contestants gained an average of 1,581 Followers on Twitter
  • Minus Sophie and Misha B’s followers, the average per contestants for Twitter followers drops to 616
  • Sophie gained 6,612 new Twitter followers during the show
  • Misha B gained 3,033 new Twitter followers during the show

 

The X Factor: Social media and the live shows infographic – Week 4

Categories: X Factor, Social media, News, Marketing, Infographics, Elemental

Tags: social media, social media measurement, social media buzz, X Factor, TV, Facebook, Twitter, youtube, iTV, Sophie Habibis, Misha B, Halloween theme

Related entries

Photograph of Little Mix

The X Factor social media live show finale analysis

on December 19th, 2011 at 04:00 pm
The infographic demonstrates how social media predicted the winner, girl band Little Mix, making ...read more»

Misha B

The X Factor: Social media and the live shows infographic – Week 9

on December 9th, 2011 at 03:49 am
With The X Factor final just a stones throw away, and last weeks analysis and infographic pointin...read more»

Photograph of Justin Bieber

The X Factor hit by Bieber fever

on December 8th, 2011 at 05:24 pm
As we’re entering the final week, we are keeping an even keener eye on all things X Factor and so...read more»

Janet Devlin

The X Factor: Social media and the live shows infographic – Week 8

on December 3rd, 2011 at 05:29 pm
So, who's going to win? Social media is pointing to a Little Mix victory. Although there may not...read more»

Little Mix

The X Factor: Social media and the live shows infographic – Week 7

on November 26th, 2011 at 02:43 pm
There's fresh controversy around how the Marks & Spencers ad featuring the finalists is creat...read more»

Kitty Brucknell

The X Factor: Social media and the live shows infographic – Week 6

on November 18th, 2011 at 10:50 am
Creating quite the media storm certainly helped The X Factor’s social profiles, with the programm...read more»

X Factor returnee contestants 2 Shoes, Amelia Lilly, James Michael and Jonjo Kerr

The X Factor: Social media and the live shows infographic – Week 5

on November 12th, 2011 at 12:05 pm
It was 'Dance Classics' week on The X Factor, and if you were lead to believe that is was going t...read more»

The X Factor: Social media and the live shows - Week 2

The X Factor: Social media and the live shows infographic – Week 3

on October 29th, 2011 at 07:41 pm
Just before the fourth live show, taking a look at how the social media stats measure up for last...read more»

The X Factor and Frankie Cocozza

The X Factor: Social media and the live shows infographic – Week 2

on October 22nd, 2011 at 12:10 pm
The second of the X Factor live shows brought some interesting television viewing and results las...read more»

X Factor judges 2011

Will social media marketing determine the X Factor winner?

on October 15th, 2011 at 12:39 pm
The X Factor may have hit our screens from 20 August with its infamous audition and judge’s house...read more»

The X Factor: Social media and the live shows - Week 1

The X Factor: Social media and the live shows infographic – Week 1

on October 14th, 2011 at 03:05 pm
Each week we’ll be bringing you an overview of The X Factor (UK), and what is transpiring in a so...read more»

X Factor finalists at Wembley

The X Factor: Social media and the live shows infographic – Week 10

on December 20th, 2011 at 02:57 am
Social media and The X Factor: what we learnt [infographic] from series 8 including Social media ...read more»

Trackback URL

Trackback to this blog post using the URL below

Blog Archive

Elemental badges

Alltop logo Newsnow logo The Technorati.com logo image