1 March 2010
Tim on do we finally have an iPhone killer in the Nexus One?
.net magazine asks Elemental's Tim Gibbon for views on Google's new phone the Nexus One. Qu'est-ce que c'est?
Despite countless 'iPhone killers' being launched in the last year or two, could Google's Nexus One be the real deal?
"There always has to be a ‘killer’ device or software these days and when it is billed as such (normally by media), its more often than not falls far short of expectations. However, the Nexus One device is a collaboration between HTC and Google, and although Google have only been involved in the mobile space over the last few years, its involvement has been well received.
There were rumours (and subsequent denial of said rumours) that a handset was ever coming from the search engine Google, but given the movement in that space, most saw it as an eventuality and were proven to do right. Given Apple’s dominance with possibly one of the most sought after handsets ever produced, it’s hard to see a rival at this stage.
It’s no secret that Apple and Google are moving away from symbiotic relationships and into a position where they would more directly compete with each. This was highlighted more recently with the Google Voice and iTunes dispute. This current move (the Nexus One) is yet another step further away from the strong relationship the two once held to a more competitive setting. There is no doubt that there will be more handsets that use the Android platform (such as Sony Ericsson), but it remains to be seen whether they can capture the imagination of consumers beyond the marketing ploys that are available.
The Nexus One doesn’t look like anything exciting, but ultimately, it’s what’s under the hood that counts. This device is unlikely to be an iPhone killer, but certainly a refreshing to see it going on sale directly from Google and not locked into a network. If it repeats its magic as it does with search, the mobile industry will become a very interesting space indeed; and we know how Google can shake things up."
Tim's feedback first appeared in .net print magazine (issue 199 in March 2010). See Rachel's response to the question here.
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