Skip navigation

1 March 2010

Tim on do we finally have an iPhone killer in the Nexus One?

Tim Gibbon, director Elemental By Tim Gibbon

.net magazine asks Elemental's Tim Gibbon for views on Google's new phone the Nexus One. Qu'est-ce que c'est?  
Despite countless 'iPhone killers' being launched in the last year or two, could Google's Nexus One be the real deal?

Tim's comment:

"There always has to be a ‘killer’ device or software these days and when it is billed as such (normally by media), its more often than not falls far short of expectations. However, the Nexus One device is a collaboration between HTC and Google, and although Google have only been involved in the mobile space over the last few years, its involvement has been well received.

 

There were rumours (and subsequent denial of said rumours) that a handset was ever coming from the search engine Google, but given the movement in that space, most saw it as an eventuality and were proven to do right. Given Apple’s dominance with possibly one of the most sought after handsets ever produced, it’s hard to see a rival at this stage.Screenshot of .net magazine issue 199 March 2010

 

It’s no secret that Apple and Google are moving away from symbiotic relationships and into a position where they would more directly compete with each. This was highlighted more recently with the Google Voice and iTunes dispute. This current move (the Nexus One) is yet another step further away from the strong relationship the two once held to a more competitive setting. There is no doubt that there will be more handsets that use the Android platform (such as Sony Ericsson), but it remains to be seen whether they can capture the imagination of consumers beyond the marketing ploys that are available.

 

The Nexus One doesn’t look like anything exciting, but ultimately, it’s what’s under the hood that counts. This device is unlikely to be an iPhone killer, but certainly a refreshing to see it going on sale directly from Google and not locked into a network. If it repeats its magic as it does with search, the mobile industry will become a very interesting space indeed; and we know how Google can shake things up."

Tim's feedback first appeared in .net print magazine (issue 199 in March 2010).  See Rachel's response to the question here

Categories: Technology, News, Marketing, Elemental

Tags: .net, .net big question, Q&A, Google, Google Nexus, smartphones, iPhone, iPhone killers, mobile, tim gibbon

Related entries

.net magazine logo

Tim on should libel law treat tweets differently from other published work?

on December 1st, 2010 at 06:44 am
.net big question asks Tim should libel law treat tweets differently from other published work? P...read more»

.net magazine logo

Rachel on should libel law treat tweets differently from other published work?

on December 1st, 2010 at 06:33 am
People have informal chats on Twitter. Should things written in these chats be taken as seriously...read more»

.net the big question - Should we change our expectations about online privacy?

Rachel on should we change our expectations about online privacy?

on January 1st, 2011 at 09:35 pm
Rachel on whether we should be looking at changing online privacy expectations particularly with ...read more»

.net the big question - Should we change our expectations about online privacy?

Tim on should we change our expectations about online privacy?

on January 1st, 2011 at 09:01 pm
Tim Gibbon on whether we should be looking at changing online privacy expectations particularly w...read more»

.net the big question - Will Rupert Murdoch's paywall plan succeed?

Will the Rupert Murdoch paywall plan for The Times be a success?

on June 1st, 2010 at 07:46 pm
.net magazine asks Tim Gibbon, director at media consultancy Elemental whether a subscription fee...read more»

.net - the big question – Your thoughts Google employee conviction over YouTube?

.net the big question on Google convictions and the impact upon UGC

on May 1st, 2010 at 07:05 pm
Tim replies for the .net the big question on whether Google convictions and the impact upon UGC? ...read more»

.net - the big question – Your thoughts on the Apple iPad?

Tim on design and development for the Apple iPad

on April 1st, 2010 at 04:11 pm
Tim on what impact the the recently launched Apple iPad will have upon the design and web develop...read more»

.net - the big question – Your thoughts on the Apple iPad?

Rachel on design and development for the Apple iPad

on April 1st, 2010 at 03:33 pm
Rachel on what impact the the recently launched Apple iPad will have upon the design and web deve...read more»

.net the big question - Do we finally have an iPhone killer in the Nexus One?

Rachel on do we finally have an iPhone killer in the Nexus One?

on March 1st, 2010 at 09:01 am
.net magazine asks Elemental for views on Google's new phone the Nexus One. Qu'est-ce que c'est? ...read more»

Trackback URL

Trackback to this blog post using the URL below

Blog Archive

Elemental badges

Alltop logo Logo for blog directory BlogCatalog Newsnow logo Redtram logo The Technorati.com logo image