1 June 2010
Will the Rupert Murdoch paywall plan for The Times be a success?
.net magazine asks Elemental whether a subscription fee for online content will be a success
The design and technology magazine asks Tim Gibbon whether a subscription fee (a paywall for the The Times and The Sunday Times) for online content will be a success for Rupert Murdoch's News International.
"The publishing industry (along with broadcasting) has been experiencing extremely challenging times of late, and the recession is the last thing it needed to intensify the situation. Pagination is lower and advertising is even thinner, so what do you do when an industry is in turmoil and there are wages to be paid?
The argument that users paying for online content means that the quality and the notion journalists raising their game and providing superior services are admirable. However, it’s a competitive market with many pure-play online publications being profitable, in some circumstances competing head-to-head with traditional broadcasters and publishers with very different appealing models, particularly the free variety.
The move is certainly a bold one, especially as we have been experiencing the ‘free’ and meme culture easily for the last three years or so (and that being even more set and expected amongst certain demographics). Consumers openly state that they don’t (or won’t) have a problem sourcing similar content elsewhere for free, so we may see the quality, loyalty and familiarity of what is known, even trusted not being a factor high on their agenda.
Only time will tell what such a move by Rupert Murdoch may unfold for the News International Corporation, amongst so many other battles it has to fight regarding content and the digital landscape. Are the price points right, or will they take another look at it and readjust if it’s not having an impact?
Will the content and quality of journalism ring true for this publisher and even improve - this will be quite an important factor in the minds of paying consumers. Can the strong influence human nature be interrupted and a new mindset be introduced educating the consumer to the benefits of paying for content, and why they should? We will have to wait and see how much Murdoch can hold his nerve and market this effectively and the truest test of digital consumer behaviour possibly to be witnessed for a while."
Tim's feedback first appeared in .net print magazine (issue 202 in June 2010). See Rachel's reply to the question here.
.net the big question on Google convictions and the impact upon UGC
on May 1st, 2010 at 07:05 pm
Tim replies for the .net the big question on whether Google convictions and the impact upon UGC? ...read more»
Tim on design and development for the Apple iPad
on April 1st, 2010 at 04:11 pm
Tim on what impact the the recently launched Apple iPad will have upon the design and web develop...read more»
Rachel on design and development for the Apple iPad
on April 1st, 2010 at 03:33 pm
Rachel on what impact the the recently launched Apple iPad will have upon the design and web deve...read more»
Tim on do we finally have an iPhone killer in the Nexus One?
on March 1st, 2010 at 09:04 am
.net magazine asks Tim Gibbon for views on Google's new phone the Nexus One. Qu'est-ce que c'est?...read more»
Rachel on do we finally have an iPhone killer in the Nexus One?
on March 1st, 2010 at 09:01 am
.net magazine asks Elemental for views on Google's new phone the Nexus One. Qu'est-ce que c'est? ...read more»
Tim on should we change our expectations about online privacy?
on January 1st, 2011 at 09:01 pm
Tim Gibbon on whether we should be looking at changing online privacy expectations particularly w...read more»
Rachel on should we change our expectations about online privacy?
on January 1st, 2011 at 09:35 pm
Rachel on whether we should be looking at changing online privacy expectations particularly with ...read more»
Rachel on should libel law treat tweets differently from other published work?
on December 1st, 2010 at 06:33 am
People have informal chats on Twitter. Should things written in these chats be taken as seriously...read more»
Tim on should libel law treat tweets differently from other published work?
on December 1st, 2010 at 06:44 am
.net big question asks Tim should libel law treat tweets differently from other published work? P...read more»
Trackback to this blog post using the URL below