Clients

About adidas

adidas is one of the global leaders in the sporting goods industry.  Its product ranges extend from shoes, apparel and accessories for basketball, football, fitness, training, adventure, trail and golf.  Adidas began life in 1948 in Herzogenaurach in Germany, which remains the company’s headquarters, and has more than 42,500 employees around the world.  The company has three brands, namely adidas, TaylorMade and Reebok, a company it bought in 2006, and Rockport and CCM-Hockey through Reebok.

What we did for adidas

We were initially approached to extend the reach of offline activity in an online environment for one campaign.  After two campaigns we were appointed to increase visibility of the brand during the 2006 Football World Cup, and subsequent campaigns. 

We advised adidas on its digital strategy and helped build the company’s first steps into the world of social media, working on campaigns including Intelligent Shoe, ClimaCool, Basketball, World Cup and miCoach.

To learn more, have a look at our case study.  If you'd like to discuss how you can get your social media feet of the ground, get in touch.