Clients

Robert Shaye and Michael Lynne founded New Line Cinema 1967 (also referred to as New Line). It became an independent film studio, then a subsidiary of Time Warner in 1996; merging with larger sister studio Warner Bros. in 2008.

What we did for New Line Cinema

We delivered an online PR and strategic linking strategy for the Lord of the Rings launch for the Fellowship of the Ring, the first of three films in the trilogy. 

The strategy highlighted how the fan base was particularly strong within digital environments and how generating buzz could be beneficial in boosting sales.

Check out the Lord of the Rings case study to get a better picture of the work we did for New Line Cinema.