Clients

Reebok’s history stretches back to the UK in 1890, when J.W. Foster and Sons made one of the world’s first running shoes.  In 1950 the founder’s grandson’s started a companion company, Reebok.  In 2006 the company was bought by adidas and today it employs more than 8,000 people around the world.  Its most successful campaigns include Your Move, I Am What I Am, Run Easy, Framed and in 2010 it launched it’s new initiative, Ree.

What we did for Reebok

Elemental were appointed directly by Reebok to undertake business-to-business (B2B) PR across France, Ireland, United States and the UK. The campaign was to raise awareness of the website launch of Reebok.com, and following that its new mobile initiative for Rajon Rondo.  We managed off and online PR, social media and blogger outreach on a regional and local level.

Ensuring communications were integrated and relevant to each market it activity included search engine optimisation (SEO) to increase visibility in search engines for the brand.

Review the case study to learn more about the pan-European campaigns we ran for this global sports brand.