Clients

Founded in 1902, Russell Athletic is the original American sportswear brand. The Russell Athletic heritage began in Alabama, with just eight knitting and 12 sewing machines, plus a focus on developing quality fabric. From these humble origins, the brand has grown into one of America’s largest sports and athletics apparel producers. During its history, Russell Athletic has dressed American athletes across field, track and court - including stars of the Major League Baseball, the NBA and the AFL.

What we did for Russell Athletic

The Russell Athletic 80s-izer microsite was the platform used to re-launch iconic the brand in the UK. We designed and delivered an integrated strategy consisting of media relations, PR, SEO and social media.

We also created and managed the social media assets for the UK Russell Athletic brand - including the promotion of the microsite and campaign along with its incumbent social CRM and PR agencies.

To learn more about the work we did for Russell Athletic, check out our case study.  If you'd like to know how we can help your brand enter the UK market, get in touch.