Clients

About Topman

Topman is the UK’s leading men’s high-street fashion chain, and part of the Arcadia Group spearheaded by Sir Philip Green.  Topman is dedicated to providing cutting edge, fashionable men’s clothing, and its customers range from music obsessed, fashion savvy teens,young twenty-somethings, men who love good essential items that are still fashionable, to the more high end designer loving man.

Topman shows its commitment to supporting men’s fashion through collaborations with brands such as NME and Channel 4, as well as participating and supporting in London Fashion Week.

What we did for Topman

Elemental were appointed to kick-start Topman’s entry into the social media world (in line with all other marketing channels), and to attract a big enough audience that it would grow quickly and organically through word-of-mouth.

Our task was to have Topman’s customers actively engaging with the brand, increase participation in regular experiential campaigns and to increase footfall into stores.

Have a look through the Topman case study, then give us a call on +44 (0) 843 208 4592 if you'd like to discuss how we can help your brand build a vibrant community.