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Cognifide: Media relations and PR for the technology agency

Creating a marketing strategy and aligning it with public relations for a European team

Brief

To manage comms and PR to raise the visibility of digital agency Cognifide, aligning its marketing strategy to be adopted company-wide by the agency. Provide guidance to the Cognifide management team in working with the media.

Approach

Defined the media most relevant to Cognifide and its stakeholders for comms, advising the team how to work with various titles including relevant verticals.  Highlighted relevant media to reach current and potential clients through successful article placements.  Outlined a series of relevant marketing conferences, events and seminars for senior management to guest speak at.

Impact

Successfully achieved over 25 print mentions under our representation including .net, B2B Marketing, NMA, Web Designer and more. Placed Cognifide team in relevant media as columnists and reviewers for business, marketing and technology magazines.  Provided guidance for senior management and Cognifide team to manage comms in-house via its intranet.


Tags: case study, Elemental, comms, media relations, public relations, pr, digital agency, marketing strategy