Columbia TriStar: The Grinch Christmas DVD release
Using media relations and online PR to promote a seasonal Hollywood blockbuster
Working with digital marketing agency, our media relations and online PR supported Columbia Tristar Home Entertainment’s The Grinch Video and DVD UK release during an incredibly busy time. The goal was to reaching kids and families that enjoy seasonal movies.
We worked with consumer, trade and vertical media to position the release of the film pre, during and post release working with the seasonal themes and content of the film in addition to the starring actors. Our activity supported online advertising and the microsite that design agency N1 created to manage campaign activity. Our approach was integrated ensuring that media and public relations was mirrored within digital environment with online PR.
Using the angles of the film, the Christmas season and assets created we enhanced the promotion of the movie by having content and themed games to interest journalists beyond just the review of the DVD. Print media coverage included industry respected target media New Media Age (NMA) ‘Adwatch’ and Revolution ‘Campaign of the Week’ in addition to various online trade media.