Case studies
econsultancy: Online PR for the digital marketing community
Using public relations to build visibility and subscribers for the digital marketing and ecommerce community
Brief
To raise the visibility of econsutlancy spokesperson Ashley Friedlein and the digital marketing and ecommerce community through off and online PR. The objective was to grow the number of subscribers in order to build conversations around the different subject matters the site addressed.
Approach
We built a strong rapport with advertising, business, marketing and internet media including what are considered the industry renowned magazines. Communicating the most relevant news by monitoring trends that had an impact upon brands and agencies we were able to resonate with.
Impact
We secured coverage across titles including brandrepublic, Click Z, Internet Works, New Media Age (NMA), Press Gazette, PR Week, Netimperative and Revolution. Securing columnist opportunities in internet magazines allowed us to build awareness of the brand, its spokesperson and enabled econsultancy to share research on a monthly basis - supporting its kudos.
Tags: econsultancy, econsultancy case study, public relations, pr, comms, media relations digital marketing, ecommerce, e-commerce, brand