Case studies
Intel: Boosting traffic to the new Intel Museum site
Integrating online PR and traditional comms to generate visibility and footfall
Brief
Intel had a new site launch for The Intel Museum, but this was just one challenge that the iconic technology brand needed to address. 9/11 had a massive impact in America, with the number of domestic flights falling dramatically that naturally reduced the number of visitors to the physical museum in Santa Clara, California.
Approach
Researching The Intel Museum’s profile within directories, search engines and other relevant resources alongside what would be deemed competitors. Our recommendations for a strategic linking approach incorporated online PR and traditional media providing a platform to integrate comms effectively, important for addressing the need for building the footfall for the museum.
Impact
We created a strategy that addressed driving relevant stakeholder website traffic and footfall to the museum. The strategy also met the secondary objective of building interest in the museum and tuning it into being more visible for when confidence in using domestic flights resumed. The approach presented a digital roadmap for online comms and legacy.
Tags: online pr, strategic linking, marketing, digital marketing, Intel Museum, The Intel Museum