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Jamiroquai: Website launches for jamiroquai.com

Simplifying Modera’s technology by communicating stories of its application

Brief

To raise the visibility of websites created with Modera, we put the benefits of the software firms technology into context by demonstrating the application of major web projects such as Jamiroquai.com.

Approach

We communicated the re-launches of the Jamiroquai.com site in 2007 and 2010, demonstrating the continual development of Modera’s software through the strength of their work.

Impact

Coverage was secured across advertising, marketing and technology titles including brandrepublic, Mashable, Marketing, New Media Age, Techcrunch.  In addition, coverage was achieved across specialist music media including Billboard magazine, Music Ally, Music Week and verticals such as Catalogue & e-business.  With news engine SEO and social search we integrated comms that reached fans directly in addition to reaching consumer media due the nature of the subject.


Tags: jamiroquai, B2B, media relations, pr, public relations, business, trade, consumer, magazines