Case studies
Modera: Making tech sexy in a competitive space
Elemental helps Modera cut through jargon and helps make the brand stand out
Brief
To achieve a successful UK launch and maintain a visible profile in this market. Paramount to Modera was to cut through the technology hype so new and potential customers understand and appreciate the quality of its products. With an ambitious development and growth plan, the software company was clean to demonstrate the strength of its services that have proven to evolve whist remaining flexible, scalable and affordable for many well-known European brands.
Approach
Refining technical language the brand is immersed within whilst communicating interesting relationships Modera was creating with UK brands. With brands such as Eurovision song contest winner Hannah, Jamiroquai, The MAMA Group plc (GlobalGathering, G-A-Y, SurfStock and many more) media relations include the benefits and value clients experience.
We positioned Modera spokespeople as authorities through regular thought leadership articles in industry media and securing guest speaking opportunities for international conferences. Modera’s brand was further enhanced via Asian, EU, UK and US conferences pre, during and post event with integrated advertising, marketing and public relations.
Impact
Modera regularly feature at international conferences sharing knowledge amongst attendees and peers. 200 mentions in off and online media across business, design, marketing, SME and web development titles such as .net, B2B Marketing, NMA, Making Money, Marketing Week, TechCrunch, Mashable and Web Designer.
Tags: Modera, software company, CMS, crm, content management system, customer relationship management