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Universal Pictures: UK launch of Jurassic Park 3 on DVD

How an integrated comms using online PR and media relations can boost comms

Brief

We worked with New Media Maze (.nmm) on the UK release of the Jurassic Park 3 DVD launch. The goal was to reach kids and families for the successful blockbuster through integrated approach for B2B and B2C media. Our activity supported an email push, viral marketing and online advertising with media relations, promotions and online PR to reach various audiences.

Approach

Our activity integrated seamless digital and traditional media relations into .nmm’s online advertising and marketing activity building upon a journalist database for consumer and trade media. Working directly with the content that .nmm created with connected with bloggers, editors, fans and website owners. We sent media pack CDs to journalists following up with exclusives and content not available elsewhere, in addition we sent review copies of the DVD in order to build stronger relationships with bloggers, editors and website owners.

Impact

Activity resulted in a successful DVD launch for the UK with substantial interaction with the campaign. Activity went viral; extending reach with audiences, which could also be tapped into for similar campaigns in the future. Learn more about our approach by reading our case study.


Tags: Universal Pictures Video UK, Jurassic Park 3, online pr, strategic linking, viral marketing, online advertising