Case studies
WebtraffIQ: Marketing for the web analytics company
Media relations and PR to crate and develop a start-up web analytics agency brand
Brief
In a competitive web analytics market, WebtraffIQ needed to make and sustain a positive impact by delivering a service that all businesses would become accustomed to using. WebtraffIQ’s goal was to raise the awareness of web measurement in the marketing industry, its progressive products and how multi-channel measurement was key to success.
Approach
Implemented a digital marketing strategy led with online PR and search marketing to raise the visibility of the brand in leading search engines, whilst seamlessly managing offline comms. Through proactive media relations we sourced relevant articles and features to demonstrate the functionality of WebtraffIQ’s key services. Through progressive thought leadership columnist articles we assisted WebtraffIQ steer debate on the measurement of off and online marketing campaigns raising visibility of the brand and its spokespeople.
Impact
WebtraffIQ was consistently visible in the industries most renowned media including .net, Brandrepublic, Campaign, Data Strategy, Internet Works, Marketing, Marketing Week, New Media Age (NMA), Precision Marketing, Revolution, Web Designer and other vertical media. With 150 separate print mentions, WebtraffIQ became one the most well-known UK web analytics agencies. The result was the acquisition by web design agency Moore Wilson in 2006.
Tags: media relations, pr, public relations, search marketing, digital marketing, online pr, news engine seo, WebtraffIQ, brand development