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Adidas launches mobile portal to back World Cup

Publication: Brandrepublic
Issue Number: 26 May 2006
Industry Sector: Marketing, Technology
Brandrepublic covers a news story on adidas that has created a mobile portoal for its fans ahead of the 2006 World Cup
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Tags: mobile, Mobile Marketing, mobile blogging, e-CRM, mobile portal, social media, Digital Bulletin, Brandrepublic, adidas, world cup, mobile advertising