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Brand engagement with online video

Publication: mad.co.uk Technology Weekly
Issue Number: 23 June 2008
Industry Sector: Business, Marketing, Technology
Irfon Watkins, CEO at online video company Coull and chairman of the IAB Video Council discusses how brands can maximise the effectiveness of video campaigns.

>> Link to mad.co.k Technology Weekly article


Tags: mad.co.uk, brand, Technology Weekly, online advertising, television advertising, video ads, online video ads