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Cash is king

Budgeting for B2B marketing campaigns

Publication: B2B Marketing magazine
Issue Number: B2B Marketing, October 2009, Pages 36-37
Industry Sector: Business, Marketing
Tim Gibbon, director at Elemental on creating strategies and how to budget for them for B2B Marketing magazine

Tags: B2B Marketing magazine, b2b marketing, marketing, budgets, budgeting, marketing strategies, marketing strategy, tim gibbon, Elemental