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Death of the campaign

B2B Marketing debates whether ther days of campaign-focus marketing are over with Elemental

Publication: B2B Marketing magazine
Issue Number: November to Deccember, Pages 22-24, 2010
Industry Sector: Business, Design, Marketing, Technology
With issues like online engagement evolving and the volatile economy, B2B Marketing discusses with Tim Gibbon, director at media consultancy Elemental whether the days of campaign-focused marketing are over

Tags: b2b marketing, B2B Marketing magazine, campaigns, marketing campaigns, online engagement, economy, tim gibbon, Elemental