The importance of online PR for B2B marketers and six golden rules

Publication: B2B Marketing magazine
Issue Number: B2B Marketing, Pages 32-33, March 2011
Industry Sector: Business, Marketing
How B2B marketers can manage brand reputation online whether it is via social media, PR agencies or neither of these approaches.  Tim Gibbon, director at Elemental shares his experience for B2B Marketing six golden rules for online PR