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How the London Fire Brigade uses social media to save lives

Publication: The Huffington Post
Industry Sector: Marketing, Technology

Article on The Huffington Post by Tim covering how the London Fire Brigades Eat My Goal Euro 2012 integrated social media campaign and how it uses the channel to save lives.

Tags: London Fire Brigade, LFB, Eat My Goal, social media, integrated marketing, Social Media Campaign, Euro 2012