Integrating SEO and SEM - The sum of the searches
Online Performance MarketingPublication: Catalogue & e-business
Issue Number: 14 July 2008, Page 16, Issue 156
Industry Sector: Business, Marketing, Retail, Technology
Tim Gibbon, director at Elemental writes for Catalogue & e-Business on how to integrate search engine optimisation (SEO) and paid search marketing into off and online digital marketing campaigns.