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Integrating SEO and SEM - The sum of the searches

Online Performance Marketing

Publication: Catalogue & e-business
Issue Number: 14 July 2008, Page 16, Issue 156
Industry Sector: Business, Marketing, Retail, Technology
Tim Gibbon, director at Elemental writes for Catalogue & e-Business on how to integrate search engine optimisation (SEO) and paid search marketing into off and online digital marketing campaigns.

Tags: Catalogue & e-business, tim gibbon, seo, sem, search marketing, search engine optimisation, paid search, digital marketing