Coverage
Media alignment and integration
Publication: Admap
Issue Number: September 2011, pages 44-45
Industry Sector: Business, Marketing, Technology
Issue Number: September 2011, pages 44-45
Industry Sector: Business, Marketing, Technology
Tim Gibbon for WARC's Admap magazine on media alignment and how integrating channels is critical for marketing success.
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Tags: WARC, Admap, media alignment, social media, television, public relations, online video, integration, integrated marketing, tim gibbon