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Monetising video in competitive online environments

Publication: mad.co.uk Technology Weekly
Issue Number: 19 May 2008
Industry Sector: Business, Marketing, Technology
Irfon Watkins, CEO at online video company Coull and chairman of the IAB Video Council discusses how brands can monetise video in a competitive and social media driven environment.

>> Link to mad.co.k Technology Weekly article


Tags: mad.co.uk, Technology Weekly, online advertising, television advertising, video ads, online video ads